To promote EU and the development of world culture, cultural integration-oriented, with the goal of building new international cultural development mechanism, and to put up an international platform of cultural communication, economic and trade cooperation, to promote and lead cultural industry and the change of market economy, to actively promote and inherit world mainstream culture, and gradually improve the cultural development standards of different countries.
Giving full play to cultural exchange bridge and link between the EU and other countries in the world, to lead and unite the EU cultural institutions and the enthusiastic support of cultural undertakings who have knowledge, theoretical research, comprehensive system of national cultural history books, the development
of the art market, enrich their cultural life of the people, make all the true culture of a different color, different all over the world race, different countries, different areas of understanding, so as to promote the cultural history of the world their art career development, to the human truth, good, beauty due diligence.