Sony Notebook 2

INTRODUCTION:

Sony of Japan (ソ ニ ー kabushiki kaisha, Sony Corporation) is founded in 1946, the global well-known multinational group enterprise, by akio morita and hole depth big organizes together. SONY is the world audio-visual, communication products and information technology and other areas of pacesetter, is the world's first portable digital product pathfinder, is the world's largest electronic products manufacturers. SONY also is the world's largest movie company (the original Hollywood eight film company of the three (Colombia, MGM and joint artist) merge and become), is the world's largest record companies (the original global four big record companies of the three (Colombia, one hundred generation, BMG) merge and become). At least a third of Hollywood's most great movies and most of the world's most famous pop songs for SONY all copyright.

SONY

SONY of Japan [2] (TYO: 6758, the NYSE: SNE) formerly known as "Tokyo communication industry corporation", in gradually entering international, akio morita feel the full name was too long, inhibit the internationalization, and hope to be able to come up with to like IBM is easy to remember the name of the internationalization. Akio morita and hole depth big went through the English dictionary, and finally decided to use Latin "Souns" (sound), the English word "Sunney" (lovely child) combined into "Sonny", means to voice scratch lovely naughty children. But "Sonny" in Japanese vocabulary in pronunciation is not auspicious words, finally decided to get rid of one of the letter "n", "Sonny" turned into "Sony", a Japanese English name.

Akio morita and deep well in persuade against directors in 1958 after 1 month officially changed its name SONY, SONY this new name read out completely don't feel out is Japan's company, a thought it was their own country and friendly feeling, make SONY success into the United States and the overseas market. To date, there are still a few contact consumer electronics people mistakenly assume that SONY is an American brand.

April 1, 2009, on the basis of the "Sony global brand norm" pitch global unified Chinese name called "Sony", with more close to the "Sony" of pronunciation, which adopt the "Sony" for the translation of the region, have the "Sony" changed name to "Sony", make the company's brand management more hasten is perfect.